Last updated: October 5, 2025
Zefara OÜ (“Zefara,” “we,” “our,” or “us”) uses cookies and similar technologies on zefaraou.com (the “Site”). This Cookie Policy explains what cookies are, how we use them, your choices regarding cookies, and how they relate to your privacy.
Questions? Email cookies [@] zefaraou.com
What Are Cookies?
Cookies are small text files placed on your device (computer, smartphone, tablet) when you visit a website. They help websites recognize your device on return visits and remember certain information about your preferences and actions.
Similar technologies include:
- Local storage: Data stored in your browser,
- Pixels/web beacons: Tiny images used to track activity,
- Session storage: Temporary data stored while you browse,
- Device fingerprinting: Techniques that identify devices based on configuration.
For simplicity, we refer to all these technologies as “cookies” in this Policy.
Why We Use Cookies
We use cookies to:
- Enable essential site functionality (e.g., security, navigation),
- Remember your preferences (e.g., cookie consent choices, language),
- Improve site performance and user experience,
- Understand how visitors use the Site (analytics),
- Ensure security and prevent fraud or abuse.
We do not use cookies for:
Intrusive tracking or profiling.
Cross-context behavioral advertising,
Selling or sharing personal information,
Types of Cookies We Use
Essential Cookies (Strictly Necessary)
Purpose: These cookies are critical for the Site to function. They enable core features like security, navigation, and access to secure areas.
Examples:
- Session management and authentication,
- Security and fraud prevention,
- Load balancing and server routing.
Duration: Session (deleted when you close your browser) or short-term persistent.
Legal basis: Legitimate interest (necessary for site operation).
Your choice: You cannot disable these cookies without affecting site functionality. They do not require consent under GDPR/ePrivacy, as they are strictly necessary.
Functional Cookies (Preference Cookies)
Purpose: These cookies remember your choices and preferences to provide a more personalized experience.
Examples:
- Cookie consent preferences (remembering your banner choice),
- Language or region settings,
- Accessibility options.
Duration: Persistent (stored for a set period, typically 6–12 months).
Legal basis: Consent (where required) or legitimate interest.
Your choice: You can disable these cookies via our cookie banner or browser settings, but some features may not work as expected.
Analytics Cookies (Performance Cookies)
Purpose: These cookies help us understand how visitors interact with the Site—which pages are visited, how long they stay, and where they encounter issues. This helps us improve the Site.
Examples:
- Privacy-friendly analytics (e.g., Plausible Analytics, Matomo): These tools do not track individuals across sites, do not use invasive identifiers, and anonymize IP addresses.
- Google Analytics (if used): Configured with anonymized IPs and no cross-site tracking.
Duration: Persistent (typically 1–24 months).
Legal basis: Consent (required in the EU/EEA).
Your choice: You can opt out via our cookie banner, browser settings, or analytics opt-out tools (e.g., Google Analytics Opt-out Browser Add-on).
Important: We prioritize privacy-respecting analytics and avoid tools that share data with third parties for advertising.
Marketing Cookies (Targeting/Advertising Cookies)
Purpose: These cookies track your activity across websites to deliver targeted advertising based on your interests.
Current status: We do not currently use marketing or advertising cookies on zefaraou.com.
Future use: If we implement marketing cookies in the future, we will:
Allow you to opt out at any time.
Notify you via an updated Cookie Policy and cookie banner,
Request your explicit consent before placement,
First-Party vs. Third-Party Cookies
First-party cookies: Set by Zefara (zefaraou.com) and used only by us.
Third-party cookies: Set by external services we use (e.g., analytics providers, embedded content from third-party sites).
When we use third-party services, we ensure they comply with data protection laws and do not use your data for purposes beyond what we authorize.
How Long Do Cookies Last?
Cookies can be:
- Session cookies: Temporary; deleted when you close your browser.
- Persistent cookies: Remain on your device for a set period (ranging from days to years) or until you manually delete them.
The duration depends on the cookie type and purpose. Essential cookies are typically short-lived, while analytics cookies may last longer to track trends over time.
Your Cookie Choices
Cookie Banner (Consent Management)
When you first visit the Site (if applicable), you’ll see a cookie banner allowing you to:
- Accept all cookies: Including analytics and functional cookies,
- Reject non-essential cookies: Only essential cookies will be used,
- Customize preferences: Choose which cookie categories to enable.
Your choice is stored in a cookie so we remember your preferences on future visits.
Browser Settings
You can control cookies through your browser settings. Most browsers allow you to:
- Block all cookies,
- Block third-party cookies only,
- Delete existing cookies,
- Receive notifications when cookies are set.
How to manage cookies by browser:
- Chrome: Settings > Privacy and Security > Cookies and other site data
- Firefox: Settings > Privacy & Security > Cookies and Site Data
- Safari: Preferences > Privacy > Manage Website Data
- Edge: Settings > Cookies and site permissions
Note: Blocking essential cookies may prevent the Site from functioning properly.
Analytics Opt-Out
If we use Google Analytics, you can opt out using the Google Analytics Opt-out Browser Add-on.
For other analytics tools, we will provide opt-out links in this Policy or via our cookie banner.
Do Not Track (DNT)
Some browsers offer “Do Not Track” (DNT) signals. Currently, there is no universal standard for how websites should respond to DNT. We honor cookie preferences set via our banner and browser settings.
Limitation of Liability
TO THE MAXIMUM EXTENT PERMITTED BY LAW:
- ZEFARA OÜ, ITS DIRECTORS, EMPLOYEES, AGENTS, AND SERVICE PROVIDERS SHALL NOT BE LIABLE FOR ANY INDIRECT, INCIDENTAL, CONSEQUENTIAL, SPECIAL, PUNITIVE, OR EXEMPLARY DAMAGES ARISING FROM YOUR USE OF OR INABILITY TO USE THE SITE,
- THIS INCLUDES DAMAGES FOR LOSS OF PROFITS, DATA, GOODWILL, OR OTHER INTANGIBLE LOSSES,
- OUR TOTAL LIABILITY TO YOU FOR ALL CLAIMS ARISING FROM OR RELATED TO THE SITE SHALL NOT EXCEED €100 (ONE HUNDRED EUROS),
- THESE LIMITATIONS APPLY EVEN IF WE HAVE BEEN ADVISED OF THE POSSIBILITY OF SUCH DAMAGES.
Some jurisdictions do not allow exclusion of certain warranties or limitation of liability for consequential damages. In such cases, our liability is limited to the maximum extent permitted by law.
Cookies and Personal Data
Some cookies may process personal data (e.g., IP addresses, device identifiers). When this occurs:
- We process data in accordance with our Privacy Policy and applicable laws (GDPR, CCPA/CPRA, ePrivacy Directive),
- We obtain your consent where required,
- We do not sell or share personal data for advertising,
- We use appropriate safeguards when data is transferred outside the EU/EEA.
For details on how we handle personal data, see our Privacy Policy.
Third-Party Websites and Embedded Content
The Site may include:
- Links to third-party websites (authors, bookshops, distributors, social media),
- Embedded content (videos, maps, social media widgets).
When you interact with third-party content, those parties may set their own cookies on your device. We do not control these cookies.
Your responsibility: Review the privacy and cookie policies of third-party sites before interacting with them. See our Terms of Service (Section 7) for important disclaimers regarding third-party links.
Cookies We May Use (Examples)
Below is an indicative list of cookies. This may change as we update our Site.
| Cookie Name | Type | Purpose | Duration |
zefara_session | Essential | Session management and security | Session |
cookie_consent | Functional | Stores your cookie preferences | 12 months |
_ga, _gid | Analytics | Google Analytics (if used, anonymized) | 1–24 months |
plausible_* | Analytics | Privacy-friendly analytics | Session |
This table is illustrative. For a complete list of cookies currently in use, inspect your browser’s cookie storage or contact us.
Legal Bases for Cookies (GDPR)
If you are in the EU/EEA, our legal bases for using cookies are:
- Consent: Analytics, functional, and marketing cookies (where applicable),
- Legitimate interest: Essential cookies necessary for site operation and security.
You can withdraw consent at any time via our cookie banner, browser settings, or by contacting us.
International Users
If you access the Site from outside Estonia or the EU/EEA, please note:
By using the Site, you consent to such transfers.
Cookies may transfer data to servers in Estonia, the EU/EEA, or other countries where our service providers operate,
We use appropriate safeguards (e.g., Standard Contractual Clauses) for international transfers,
Children’s Privacy
The Site is not directed at children under 13 (or under 16 in some jurisdictions). We do not knowingly place cookies on children’s devices or collect their data. If you are a parent or guardian and believe your child has used the Site, contact us to have any data deleted.
Changes to This Cookie Policy
We may update this Cookie Policy to reflect changes in our practices, technologies, or legal requirements. Updates will be posted here with a revised “Last updated” date.
Material changes may be communicated via:
- A prominent notice on the Site,
- Email to newsletter subscribers,
- An updated cookie banner (if applicable).
We encourage you to review this Policy periodically.
Your Rights
Under data protection laws (GDPR, CCPA/CPRA), you have rights regarding your personal data, including data collected via cookies:
- Access: Request a copy of your data,
- Correction: Update inaccurate data,
- Deletion: Request erasure of your data,
- Objection: Object to certain processing,
- Restriction: Limit how we use your data,
- Portability: Receive your data in a machine-readable format,
- Withdraw consent: Opt out of non-essential cookies at any time.
To exercise your rights, contact privacy [@] zefaraou.com or use our cookie banner/browser settings to manage cookies.
Further Resources
- Privacy Policy: Learn how we handle personal data
- Terms of Service: Understand your rights and obligations
- EU Cookie Guidance: https://ec.europa.eu/info/cookies_en
Browser cookie guides:
By continuing to use zefaraou.com, you acknowledge that you have read and understood this Cookie Policy and consent to our use of cookies as described herein, subject to your preferences and choices.